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The visual language Woodward developed for\u00a0Rolling Stone<\/em>\u00a0between 1987 and 2001 was expressive and eclectic, containing elements both of cool modernism and of American vernacular such as fat ornamental wood-block display faces, composition deriving from 19th-century handbills, and a weathered color palette.<\/span><\/p>\n Fred Woodward’s illustrious career in publishing design began tentatively. At Mississippi State and then Memphis State, he switched majors from journalism to physical education to political science before settling on <\/span>graphic design. Two semesters into his new major, he got a job at a local design studio that led to his appointment as <\/span>art director of a regional magazine,\u00a0Memphis<\/em>. In <\/span>succession he worked for\u00a0D Magazine<\/em>\u00a0in Dallas,\u00a0Westward<\/em>, the Sunday magazine of the\u00a0Dallas Times Herald<\/em>,\u00a0Texas Monthly<\/em>, and\u00a0Regardie<\/em>‘s in Washington DC. Finally, in 1987, Woodward was made art director of the bi-weekly rock ‘n’ roll bible\u00a0Rolling Stone<\/em>. It was the job he’d wanted for more than a decade.<\/span><\/p>\n