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Often referred to as the\u00a0International Typographic Style<\/i>\u00a0or the\u00a0International Style<\/i>, the style of design that originated in Switzerland in the 1940s and 50s was the basis of much of the development of graphic design during the mid 20th century. Led by designers\u00a0Josef M\u00fcller-Brockmann<\/a>\u00a0at the Zurich School of Arts and Krafts and\u00a0Armin Hofmann<\/a>\u00a0at the Basel School of Design, the style favored simplicity, legibility, and objectivity.<\/p>\n <\/p>\n Swiss Style: The Principles, the Typefaces & the Designers<\/a><\/p><\/blockquote>\n